Antimatter Essay Example | Topics and Well Written Essays - 1000 words

Antimatter - Essay Example For the electron, for instance, there should be an "antielectron" identical in every way but with a positive electric charge. In his Nobel Lecture, Dirac speculated on the existence of a completely new Universe made out of antimatter! (The History of antimatter, 2001) In 1932 Carl Anderson, a young professor at the California Institute of Technology, while studying showers of cosmic particles in a cloud chamber discovered antielectron, He called the antielectron a "positron", for its positive charge. After almost 25 years in the year 1955, antiprotons were discovered followed by antineutrons in 1959. In 1965, a unique machine at CERN (Conseil Europen pour la Recherche Nuclaire), a European organization for nuclear research called Low Energy Antiproton Ring (LEAR) was used to successfully produce antihydrogen atom, which is a real a real antimatter atom. The idea behind this is to trap these antihydrogen atoms by first slowing them down and then carry out accurate comparisons of properties of hydrogen and antihydrogen particles. "Matter and antimatter are perfect opposites. So perfect, in fact, that when the meet they annihilate leaving behind a flash of pure energy. Nothing else remains; antimatter annihilation is the ultimate clean source of energy. It is the perfect conversion of mass (m) into energy (E) according to Einstein's famous prescription E= mc2, where c is the speed of light. The problem is, however, that antimatter cannot simply be harvested or mined. It has to be made, and making it requires vastly more energy than annihilating it produces. All the antimatter produced at CERN in a year would provide barely enough energy to power a light bulb for a few seconds." (Gordon Fraser) Antimatter Applications Antimatter may be the stuff of science fiction but at laboratories like CERN it is a commonplace tool for research. In hospitals and industry too, antimatter is in everyday use for diagnosis. Positron Emission Tomography, PET, for example relies on antimatter. It works by attaching radioactive atoms that emit positrons - anti-electrons - to biological tracer molecules that find their way to specific areas of the body. When the radioactive atoms decay the positrons they emit immediately annihilate with electrons and the resulting flash of energy appears in the form of two gamma-rays of equal energy. These escape from the body back-to-back and are detected, allowing doctors to follow what happens to the biological tracer molecules and thus learn valuable information about the workings of the body. (Antimatter Decelerator, 2008). Negative and Positive sides of Antimatter The 1980s US Strategic Defense Initiative program (better known as 'Star Wars') included several projects which looked at the possibility of using antimatter as rocket fuel or to drive space-borne weapons platforms. (Gordon Fraser) Antimatter, converting all its mass into energy, is the ultimate fuel. However first the antimatter would have to be manufactured - there is no 'mine' of antimatter. (Gordon Fraser) Antimatter is difficult to produce - all the antiprotons produced at CERN during one year would supply enough energy to light a 100 watt electric bulb for three seconds! (Gordon

Places in the Heart Essay Example for Free

Places in the Heart Essay The film entitled Places in the Heart released in 1984 is a wonderful film that deals with various conflicts in the society. Set during the Great Depression, the term family is defined in a unique manner in the film. The characters were able to depict more about the problems being faced in the stereotypical society full of prejudices and complexities. It was shown in a dramatic way that made viewers enticed until the end. Edna Spalding (Sally Field) was left by her late Husband Sheriff Royce Spalding (Ray Baker) who was murdered accidentally by a drunken man. She was left with two children Frank and Possum on their small farm with an almost penniless pocket. She tries to battle against poverty by acquiring the help of a blind man Mr Will (John Malkovich) whose sight was victimized by Worl War I. In addition to this she was also assisted by a Blackman named Mose (Danny Glover) who manages to help her plant cotton and keep her family intact. Life is never easy for the main characters in the film. They tried to battle against poverty which is really rampant during the great depression. The rich becomes richer and the poor, poorer. In the case of Mrs. Spalding, she is left with all the debts of her husband and the obligation of raising their two kids. During the said era, women are not accepted to work for their family since gender role is given prior importance. But then, Mrs. Spalding is determined to earn for her family and she was able to do this with the help of some people. The farm is a precious possession for her since it symbolizes her family and how they tried to unite and save each and every crop planted on it. On the other hand, Mose is a jobless African American man who kept on asking for alms in the racist society. He is always ridiculed by the people around him because of his skin color and race. He always longed for company and family love because he never experienced gaining respect from people in such prejudice society. He is too industrious and dreamt of planting on a farm of his own. He met Mrs. Spalding who accepted him as he is regardless of the fact that her husband was killed by a Blackman. It is the first time that Mose was accepted as he is and experienced love from a family. In the case of Mr. Will, he was left by his brother Mr. Danby who owns the Spaldings farm mortgage. Upon Mr. Spaldings death, he offered Edna some charitable help granted that he will look over his brother. Edna accepted the blind man in order to give good impression to Mr. Danby and at the same time gain comfort because of her husbands death. The Spaldings was able to battle against their mourning because of the support given by Mr. Will and Mose. Their solidarity made them stronger in facing each and every trial that they met as they plant cotton in the farm. Mrs. Spalding wanted to always keep her family bonded and their farm in good condition. Despite the fact that the Spaldings battle against the odds, Ednas sister Margaret Lomax is also facing her own family problem. She is burdened by the fact that her husband is committing adultery with Viola Kelsey. Their house is set in a depressed area and they have one daughter who is still small. Their only source of income is a small parlor which cannot even sustain their living. An extramarital affair in the film is emphasized as it shows what will happen to a familys economic condition once there is no fidelity in the household. In the case of the Lomaxs, they are trapped in a deep economical downfall because Mr. Lomax is too busy having affair with Viola Kelsey. Infidelity in marriage is always dishonored in the society and it can be compared to a criminal act. The film wanted to imply that faithfulness in marriage should always be maintained. The main plot about the essence of family and its importance in the lives of the Spaldings is magnificently emphasized in the film. On the other hand the subplot dealing with adultery made additional twist in the film. It made viewers tucked in their seats and wait for more surprising events throughout the film. The end of the film is very catchy since it is very idealistic and full of fantasy. The end of the film shows something that is impossible to happen because characters in the film is seen singing in harmony. Husbands and wives who were separated by fate, unfaithfulness and mistrust is seen together. There are also enemies, friends, colleagues and family. To sum it up the main point of the film ended in a way that everyone manages to find their own places in their hearts, the heart of a true family.

How Does Advertising Work? Essay -- Business Management Studies

How Does Advertising Work? INTRODUCTION ------------ Definition  · The original definition of advertising was â€Å"to draw attention to something† or to notify or inform someone of something (Branston 1996).  · A modern definition is the publication (in various forms) of facts or opinions concerning goods or services, to awaken the public’s interest and persuade them to purchase.  · Advertising is now big business – an industry with extraordinary cultural and economic impact.  · This is funded through the cost of the goods that consumers buy.  · Advertising is now the media form most often encountered, and is perhaps the most powerful and pervasive form of propaganda in history.  · It is found in various forms including on billboards, websites, â€Å"junk mail†, and commercially funds most television, newspapers and magazines.  · Advertising has the power to create brand awareness and loyalty as well as stimulating demand. Advertising is not a science  · It is important to realise that advertising is not a science.  · An individual will interpret an advertisement using their own social networks, their own backgrounds and their own motivations.  · The way an advertisement is interpreted cannot be controlled or monitored by an advertiser, therefore it is important to realise that they do not contain a single meaning for all audience members.  · Advertising is much more effective when an advertiser understands their audience’s background and social networks as well as their ability to select media and advertisements that appear in those media.  · Therefore the challenge for advertising is to create a message that ultimately connects with a select group of people. WHAT DOES ADVERTISING DO?  · It has already been stated that advertising is created to help sell something.  · Therefore the ultimate goal of advertising is to increase the advertiser’s sales no matter who the advertiser is or the target audience, what the product is, or how the ad is delivered. Advertising Goals  · The ultimate goal of advertising is to increase sales.  · However, in terms of functional aspects a more specific advertising goal is required.  · There are various advertising objectives, which can largely be generalised into the following eight areas: . To provide ... ...nt methods and models.  · Consumers go through a complicated mental process when they make a decision about even simple purchasing which helps explain why advertising can be such a complicated subject and difficult to perfect.  · Consumers learn from advertising by acquiring knowledge about products that are available and figuring out which products can satisfy their needs.  · Consumers base their decisions on rational, informational aspects of advertising based on logic, as well as emotional aspects based on feelings and attitudes.  · All adverts stimulate these responses to some extent.  · It is the job of the advertiser to create an advert which will make the best use of these possible responses to affect an increase in sales.  · All brands have functional attributes, personality and salience as underlying brand dynamics.  · However, any given piece of advertising will only stimulate one primary response and one driving brand dynamic.  · Methods of and responses to advertising have changed much over the last 100 years and will continue to do so in the future as society continues to change, and new technologies are developed.

Abstinence-only vs. Abstinence-plus Essay example -- Social Issues, Se

There are many problems facing teenagers these days. None are bigger than the issue of underage sex, and all the issues stemming from it. The number of teenagers becoming sexually active, pregnant, and contracting sexually transmitted diseases are rapidly on the rise. There is no simple fix, or easy solution to this problem. Sex education should begin at home, and extend to include an effective program in schools that reinforce a clear message of abstaining from sexual activity in addition to informing students of the risks posed by engaging in sexual activity. The political, and religious dissension on this issue has resulted in a procedural stalemate preventing schools from effectively addressing the problem, and implement a comprehensive sex-education program that benefits young adults in Texas and the rest of the United States. Abstinence-Only programs are currently the most used in public schools, but this method is seriously out-dated and does not aptly deal with the issue that teenagers are participating in underage sex regardless of whether they have been told that they should not. Without the proper information, teenagers are blindly making a decision about having sex that could impact their lives in far many more ways than they can fathom, most not fully understanding the ramifications of their decision. The implementation across the nation of a comprehensive Abstinence-Plus program teaching: abstinence, health risks, birth control, teen pregnancy, and providing students with information and birth control is exactly what is needed. Strong emotions, and opinions are found on both sides of this argument, but the fact of the matter is that Abstinence-Only programs are insufficient in educating teenagers ab... ...neffective in changing teen sexual behavior, this is good news for thousands of Texas teens and their parents.† An increase over 200% in less than three years is encouraging and hopefully those numbers continue to grow. Drastic changes need to be made the nations current policies on sex education in schools. More information needs to be provided to the students, and their parents in order to effectively educate them both on the risks of underage sex and the importance of being thoroughly educated in a comprehensive Abstinence-Plus method. Politicians and law-markers need to stop arguing their point and open their eyes to the very real reality that more, and more teenagers are engaging in sexual activity. Young adults are going to learn about sex; the question is will we control when and how they receive the information or will we leave it up to them.

Distibution Strategies Habib Jewel

Many businesses feel that practising good business ethics is costly and unnecessary to become a profitable operation. The practice of business ethics is not cost nor is it a disadvantages waste of time. On the contrary, business ethics is good for business and is essential for the good reputation of a country. Business ethics also create an environment based on trust and make economic transaction predictable for producers and consumers.Business ethics can be define as the study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities. Business ethics are often guided by law, while other times provide basic framework that businesses may choose to follow in order to gain public acceptance. Basically, business ethics are implemented in order to ensure that a certain required level of trust exist between consumers and various forms to of market participants with businesses.Besides ethics, code of ethics also is the important part in good business ethics that can be applied in organization. Code of ethics can be defined as a guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization‘s core values and the standards to which the professional will be held.In order to complete this individual assignment, I was appointed to interview one of the staff of UiTM to get information regarding the issues which is â€Å"why good ethics is a good business in Strategic Management†. The person that I had interview is Miss Rohani Ismail, an assistant registrar of Academic Affairs (HEA) at UiTM, Terengganu. For the interview that I have conducted, some questions were submitted reg arding this ethics issues in order to know work ethics applied in UiTM.The first question that I asked is to know her opinion about the work ethic applied at HEA department, either it fulfil its code of ethics in UiTM and she said that work ethic at UiTM has its own value and even UiTM have the same code of ethics practiced in every department, but there is a different work ethic that is practiced in all department depend on the attitude of the individual. As example, the actual regulation did not state how long to rest or go out to eat, but there are some workers use to get out of the office by using that reason.She said, as workers we need to understand there are responsibilities that must be performed on our job and the individual should understand their actions whether to break the rules or not. Next is in term of managing the office, if there are mistakes made by other staff, what actions she did in order to correct those mistakes and she tell that she will look at the types of mistakes if it is related to the work performed, she will criticize directly in front of all the staff.This action is not the intention to embarrassing that staff but in order to teach other staff so that they will not make same mistake in the future and basically the critics is done politely. Furthermore, I also asked her in term of managing the office at HEA department or UiTM management is there bias or favouritism occurs between boss and staff. She just informed that there is no bias or favouritism practised in UiTM or any department in UiTM because they will accept any best ideas from their staff even they just subordinate staff.Bribery is one of the bad ethic that now widely practiced in most of the organization and this issues had been asked to her to get her opinion and at the same time to know either it happen in UiTM or not. Miss Rohani said that according on her experience working with UiTM for 15 years; she has heard the bribery issues only once when she served in the s tudent intake department at UiTM Shah Alam.The bribery issue is known only through conversations among staff that bribery happen in the admission process. For example, the old system of student intake is using application of OMR form that need to be sent in the envelope and one case happen when she received the envelope of OMR form with the amount of money. She just thought that there is bribery element and she takes an action by sending back the money to the mailing address of the envelope in order to avoid the bribery case.After that case, she never heard any case of bribery that related with UiTM. In term of social policy, she said that based on her experience UiTM are doing social policy through academic mission which if there is external event that inviting UiTM for giving speech or talks, UiTM will readily available and there is also commitment from UiTM towards this academic mission by opening booth for attracting peoples.I also asked her about her satisfaction towards code o f ethics and social policy at UiTM, whether it need to be improved or not and she just give it own opinion that she just follow the code of ethics provide by UiTM because she said that people who make such a policy is the expert, so why should not satisfied with the policy as long as it is good for everyone. Besides that, in term of love affairs she inform that there is love affair going on among the staff at UiTM and she had no problem about it because based on her evaluation on this issue through her work experience, it never interfere with the performance of work among her staff.She also thinks that love affair helps in facilitate in terms of increased job performance because there are many staff who have long-distance love affair affect the job performance. Miss Rohani also did not deny that a love affair in the workplace can also have a negative impact if they do not have limits. In some organization, there is some case that occurs related to sexual harassments among staff and I asked her in order to know whether this issue ever happened in UiTM. Miss Rohani told me that she had experienced towards this sexual harassment issue but only a minor annoyance that oriented jokes.Although this may be just a joke, but she use a hard warning to the perpetrator to prevent a similar incident happening again and so far she is not experienced it anymore. To close the interview, I asked her opinion on why good ethics is important in the work ethic especially in UiTM and she just give simple answer by saying as a Muslims, people should follow the principles that have been applied through the principles of Islam that can guide people to always be responsible for performing any work with the right guidance and teaching people in a particularly good attitude in complying with work that had been stated.

The Worlds Most Ethical Companies

The Worlds Most Ethical Companies Introduction Business ethics constitutes how organizations relate to their internal and external environments. The ethical climate therefore touches on things like working environment, safety of the employees, care and conservation of the environment and practices which promote the interests of the consumers.Advertising We will write a custom essay sample on The World’s Most Ethical Companies specifically for you for only $16.05 $11/page Learn More Ethical conduct of corporations is also intertwined with what is referred to as corporate social responsibility. This concept is generally used to refer to the relationship between businesses and their environment. All businesses operate in social, political and economic environments. The concept therefore takes into account how businesses interact with these environments, either positively or negatively. The topic of corporate social responsibility can be broken down into four main components namely the et hical, economic, philanthropic and legal components (Aras Crowther, 2010). This paper is based on the topic of business ethics. It looks into the topic through analysis of a single company selected from the database of the world’s most ethical companies. Key issues which are discussed include how the company behaves in a morally responsible manner towards its consumers, employees and the environment. Other issues which are discussed include how the morally responsible behavior can affect the company’s bottom line as well as recommendations on how the company can improve its policies to enhance its relationship with the consumers, employees and the environment. The paper is based on various academic readings about the topic of business ethics. The company under focus in the paper is the National Australia Bank (NAB). The bank’s main products include consumer banking, wholesale banking, business banking, insurance and wealth management (Murray, Poole Jones, 2006 ). The consumers of the bank include individual bankers, private and public institutions, businesses and community groups. According to the bank’s Chief Executive Officer Mr. Clyne Cameron, the bank’s strategic policy is aimed at putting the customers at the center in all operations to ensure that they realize their full potential.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More How NAB behaves in a morally responsible way towards consumers One way in which the bank behaves in a morally responsible manner towards its consumers is through the provision of quality services at fair prices. The bank also aims at having a relationship with consumers which is based on the principles of advice, guidance and help. The provision of quality services to consumers reflects a morally responsible behavior because it ensures that consumers are protected from any form of unfair trea tment such as fraud, exploitation and poor services. The other way in which the bank behaves in a morally responsible manner towards its consumers is through building prosperous communities. The bank believes that prosperous communities are based on prosperous economy and that is why it helps the communities to flourish by investing in industries and organizations which bring people together in groups for economic prosperity. Such groups are financed by the bank to tackle various issues such as social inclusion and education. Through its micro finance scheme, the bank provides loans to the groups at very affordable rates so as to enable them start or strengthen their business enterprises. In 2004, the bank launched a customer relationship management system which made it win the Cap Gemini financial innovations award in 2006. It also launched what it referred to as Ubank, a system which provides customers with an option of transacting business online with the aim of making them more satisfied by accessing banking services right at their homes or any other places of their convenience.Advertising We will write a custom essay sample on The World’s Most Ethical Companies specifically for you for only $16.05 $11/page Learn More How NAB behaves in a morally responsible way towards the environment In regard to the environment, the bank has established very clear guidelines in form of a policy which outlines its relationship to the environment. One way in which the bank behaves in a morally responsible manner towards the environment is through compliance with all laws and regulations which are put in place to protect the environment. For instance, it takes the necessary actions to ensure that its operations do not negatively affect the environment either directly or indirectly. Such a policy is a pointer of a morally responsible behavior because environmental pollution by corporates affects the health of the consumers. Having a clean en vironment ensures that the consumers enjoy a healthy environment and lead a healthy life. The bank also invests in providing its customers with services and products which help them understand their environmental challenges and how to mitigate risks associated with the environment. The bank uses this approach because it believes that for sustainability purposes, it must capacity build the customers to enable them understand their environment and take good care of it. How NAB behaves in a morally responsible way towards employees In regard to the relationship between the bank and its employees, the bank has a policy in form of employee code of conduct. The policy is guided by the principle that all employees should be treated fairly and accorded the dignity and respect which they deserve. This policy reflects a morally responsible behavior because the respect of employees is central to the success of any organization. Treating employees with respect and dignity not only makes them mo tivated but also enables them get the intrinsic value of work.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The bank also embraces the concepts of cultural diversity and gender sensitivity in its employment policy. It does this by ensuring that employees are not discriminated based on race, gender or color. The policy has seen many women rise to the top positions of leadership of the bank. The bank also ensures that employees are trained from time to time so as to enhance their capacity to discharge their duties. The training is part of the bank’s initiative to ensure that the customers get quality services at any given time. Training of employees is a morally responsible behavior because it not only improves the quality of services but also makes employees grow in their career. Such training is also important for the employees because once they leave the company, it serves as an asset by giving them a competitive edge over other job seekers thus increasing their probability of being employed in other companies. Effects of these morally conscious decisions on NAB’s bottom li ne If the bank keeps the spirit of treating employees with dignity, taking care of the environment and providing quality services to customers, it has a potential of increased growth which may see it open more branches in other countries. The fact that the bank has a policy which ensures that there are no discriminations based on gender and race can make it the preferred employer of many qualified employees. The nondiscrimination policy can also attract talented employees who like working in reputable and respectable organizations. Having talented and highly qualified personnel would inspire innovation which would trigger growth and expansion thus giving the bank a competitive edge over its competitors. Review of NAB’s policies from a critical perspective Towards consumers One area where the bank needs to improve its policy on consumers is in regard to the number of staff in its branches. According to the naked office website, it is claimed that the bank places a lot of empha sis on cutting costs (Naked office, 2014). This makes it have few employees in the branches to serve the constant or increasing number of customers. The employees therefore feel overworked without any additional compensation which is a form of exploitation. For the bank to make its customers more satisfied, there is need to recruit more employees to ensure that customers are served without delays. If it is not able to increase the number of employees, it needs to ensure that the employees are paid overtime so as to motivate them. The bank also needs to improve the efficiency of its online accounts so that customers using them are able to enjoy faster and reliable online services. There are claims that the banks online systems are sometimes very slow which is very embarrassing to the customers. Towards the environment In regard to its relationship with its environment, the bank needs to allocate more funds to environmental conservation. There is no evidence of significant activities which the bank undertakes to conserve the environment. It needs for example to contribute towards the management of greenhouse gases which cause global warming. It can also partner with other governmental and non governmental organizations to launch comprehensive environmental conservation programs both at the national and international platform. The bank needs to not only educate its customers on environmental management but also all members of the community where it has operations. This would ensure that it reaches as many people as possible thus increasing the impact of its efforts towards environmental conservation. Towards employees According to the naked office website, the bank has been accused of having poorly trained and inexperienced personnel at top leadership positions (Naked office, 2014). While it pays attention to the training of other staff, it has neglected the training and capacity building of its leaders and therefore, there is need for change so that it can have leaders who are not only experienced but also visionary and well equipped with the necessary skills and techniques of leadership. Such leadership would ensure that the bank comes up with strategic business decisions which would propel it towards excellence. The bank needs to as well scale up its employee motivation efforts by introducing more employee motivation programs and policies such as sponsorship programs for employees to further their studies, provision of retirement benefits, medical scheme for the workers and promotions based on merit. Conclusion The National Bank of Australia is one of the companies listed in the data base of the world’s most ethical companies. The bank behaves in a morally responsible manner towards consumers, the environment and employees through policies and guidelines which govern its business strategy and operations. It ensures that the consumers are provided with high quality services at affordable prices at any given time. It also has polici es which require employees to be treated with respect and dignity as a way of motivating them to be more productive. In regard to the environment, the bank provides its customers with information on environmental risks and how to mitigate them. These morally conscious policies have the potential of increasing the competitiveness of the bank in the banking industry, attracting talented employees and increasing innovativeness. However, the bank can do better through deployment of more staff, payment of overtime for the employees and provision of employees with more benefits for them to become more productive. It also needs to partner with other organizations to launch comprehensive environmental conservation programs as a way of scaling up its efforts towards environmental conservation. References Aras, G., Crowther, D. (2010). A handbook of corporate governance and social responsibility corporate social responsibility series. Farnham GU9 7PT: Gower Publishing, Ltd. Murray, P., Poole , D., Jones, G. (2006). Contemporary issues in management and organizational behavior. South Melbourne, Vic.: Thomson Learning. Naked office. (2014). NAB (National Australia Bank). Web.

The Worlds 14 Most Haunted Cemeteries

The World's 14 Most Haunted Cemeteries Cemeteries around the world have gained a reputation for being haunted by ghosts for many reasons, including grave robbery, unmarked or forgotten burials, natural disasters that disturb resting places, or sometimes even because the deceased was not properly buried at all. Add all of that to the fact that graveyards are often dark, somber places and youve got the perfect setting for a ghost or two. Come explore some of the worlds most haunted cemeteries...but dont forget to hold your breath as you drive by, or you might breathe in the spirit of someone who has recently died! St. Louis Cemetery No. 1New Orleans, Louisiana Multiple ghosts are said to haunt the famous St. Louis Cemetery No. 1 in New Orleans, but one ghost dominates the others - Marie Laveau, the Voodoo Queen of New Orleans. The ornate cemetery is the oldest cemetery in New Orleans - a place of ornate above-ground tombs and mausoleums, winding footpaths and crumbling memorials. Old Western Burial GroundBaltimore, Maryland The Old Western Burial Ground in Baltimore is the final resting place of Edgar Allan Poe, fifteen generals from the Revolutionary War and War of 1812, and other famous individuals. Part of the graveyard can now only be accessed by way of catacombs below Westminster Presbyterian Church where ghosts are said to walk... Resurrection CemeteryChicago, Illinois One of Americas favorite ghost stories is the tale of the vanishing hitchhiker, Resurrection Mary. Resurrection Cemetery, located in Justice, Illinois, has been home to this famous spirit since the 1930s. The famous burned and twisted bars at the gate of Resurrection Cemetery were removed to discourage onlookers Rookwood CemeterySydney, Australia Close to one million people lie in the beautiful, Victorian Rookwood Cemetery in Sydney, but it is the grave of the notorious Davenport Brothers, famous spiritualists, that is said to attract ghosts to the necropolis. Stull CemeteryStull, Kansas The quiet Stull Cemetery located between Topeka and Kansas City, in the town of Stull, Kansas, is listed by many haunting guides as one of the Seven Portals to Hell and one of the most haunted cemeteries in America. Steven Jansen, director of the Watkins Community Museum of History thinks the legends started as a fraternity prank in the 1970s, however, and have no basis in truth. The locals do their best to deter visitors on Halloween due to repeated vandalism in the cemetery, and it is even said that a local knocked down the burned-out church on the property - site of the supposed gateway to hell. Paris Catacombs  Paris, France Listed by many among the worlds most haunted places, the Paris Catacombs,  buried deep beneath the streets of Paris, hold the bones of over six million French dead, interred in the empty limestone quarries from 1785 through the 1800s. With so many bones stacked up everywhere you look, it seems impossible to believe that ghosts dont exist. Bachelors Grove Cemetery Chicago, IllinoisThis abandoned Chicago burial ground is the subject of numerous legends and ghostly tales. More than 100 different reports of strange phenomena at Bachelors Grove Cemetery have been collected, including actual apparitions, unexplained sights and sounds, and even glowing balls of light. El Campo Santo Cemetery San Diego, CaliforniaThe now-restored 1849 Roman Catholic burial ground known as El Campo Santo Cemetery  is a popular place for ghost sightings. Some of the graves here were covered over by a street, and others have been desecrated over the years, reportedly leaving the residents restless. Greenwood Cemetery Decatur, IllinoisOne of the most famous haunted cemeteries in the midwest, Greenwood Cemetery in Decatur, Illinois, is the site of numerous ghost stories and legends. The Civil War section is the most famous, said to be haunted by the ghosts of Confederate prisoners. Hollywood Forever Cemetery Los Angeles, CaliforniaFormerly known as Hollywood Memorial Park, this Los Angeles, California, cemetery to the stars is reportedly haunted by starlet Virginia Rappe, who allegedly died after a night of debauchery with comedian Roscoe Fatty Arbuckle. Clifton Webb is also reported to haunt his mausoleum at Hollywood Forever Cemetery, and a Lady in Black is often seen in front of Rudolph Valentinos crypt. Camp Chase Confederate Cemetery Columbus, OhioFresh flowers often mysteriously appear on the grave of a Confederate soldier who is buried at Camp Chase Confederate Cemetery, believed to have been left behind by the famous Lady in Gray, The ghostly widow, who has been seen walking among the tombstones, lost her husband at the ​Confederate prison camp which existed on this spot during the Civil War. Silver Cliff Cemetery Silver Cliff, ColoradoGhost sightings in the haunted Silver Cliff Cemetery date back to the 1880s. Ghosts of pioneers are believed to be the cause of the blue balls of light that float over the graves. Stepp Cemetery Bloomington, IndianaA number of eerie legends and tales of paranormal activity have arisen from Stepp Cemetery, one of the most famous haunted cemeteries in the state of Indiana. The story is always a ghostly woman sitting watch over a gravesite, but the origins of the woman and her story seem to vary with each teller of the tale. Union Cemetery   Easton, ConnecticutA favorite cemetery for ghost photographers, Union Cemetery is most famous for the White Lady who has been seen by many walking through the cemetery at night. Other ghosts, including Indian spirits, are also said to haunt the graveyard.

Cryogenics Definition and Uses

Cryogenics Definition and Uses Cryogenics is defined as the scientific study of materials and their behavior at extremely low temperatures. The word comes from the Greek cryo, which means cold, and genic, which means producing. The term is usually encountered in the context of physics, materials science, and  medicine. A scientists who studies cryogenics is called a cryogenicist. A cryogenic material may be termed a cryogen. Although cold temperatures may be reported using any temperature scale, the Kelvin and Rankine scales are most common because they are absolute scales that have positive numbers. Exactly how cold a substance has to be to be considered cryogenic is a matter of some debate by the scientific community. The U.S. National Institute of Standards and Technology (NIST) considers cryogenics to include temperatures below  Ã¢Ë†â€™180  °C (93.15 K; −292.00  °F), which is a temperature above which common refrigerants (e.g., hydrogen sulfide, freon) are gases and below which permanent gases (e.g., air, nitrogen, oxygen, neon, hydrogen, helium) are liquids. There is also a field of study called high temperature cryogenics, which involves temperatures above the boiling point of liquid nitrogen at ordinary pressure (−195.79  °C (77.36 K; −320.42  °F), up to −50  °C (223.15 K; −58.00  °F). Measuring the temperature of cryogens requires special sensors. Resistance temperature detectors (RTDs) are used to take temperature measurements as low as 30 K. Below 30 K, silicon diodes are often used. Cryogenic particle detectors are sensors that operate a few degrees above absolute zero and are used to detect photons and elementary particles. Cryogenic liquids are typically stored in devices called Dewar flasks. These are double-walled containers that have a vacuum between the walls for insulation. Dewar flasks intended for use with extremely cold liquids (e.g., liquid helium) have an additional insulating container filled with liquid nitrogen. Dewar flasks are named for their inventor, James Dewar. The flasks allow gas to escape the container to prevent pressure buildup from boiling that could lead to an explosion. Cryogenic Fluids The following fluids are most often used in cryogenics: Fluid Boiling Point (K) Helium-3 3.19 Helium-4 4.214 Hydrogen 20.27 Neon 27.09 Nitrogen 77.36 Air 78.8 Fluorine 85.24 Argon 87.24 Oxygen 90.18 Methane 111.7 Uses of Cryogenics There are several applications of cryogenics. It is used to produce cryogenic fuels for rockets, including liquid hydrogen and liquid oxygen (LOX). The strong electromagnetic fields needed for nuclear magnetic resonance (NMR) are usually produced by supercooling electromagnets with cryogens. Magnetic resonance imaging (MRI) is an application of NMR that uses liquid helium. Infrared cameras frequently require cryogenic cooling. Cryogenic freezing of food is used to transport or store large quantities of food. Liquid nitrogen is used to produce fog for special effects and even specialty cocktails and food. Freezing materials using cryogens can make them brittle enough to be broken into small pieces for recycling. Cryogenic temperatures are used to store tissue and blood specimens and to preserve experimental samples. Cryogenic cooling of superconductors may be used to increase electric power transmission for big cities. Cryogenic processing is used as part of some alloy treatments and to facilitate low temperature chemical reactions (e.g., to make statin drugs). Cryomilling is used to mill materials that may be too soft or elastic to be milled at ordinary temperatures. Cooling of molecules (down to hundreds of nano Kelvins) may be used to form exotic states of matter. The Cold Atom Laboratory (CAL) is an instrument designed for use in microgravity to form Bose Einstein condensates (around 1 pico Kelvin temperature) and test laws of quantum mechanics and other physics principles. Cryogenic Disciplines Cryogenics is a broad field that encompasses several disciplines, including: Cryonics - Cryonics is the cryopreservation of animals and humans with the goal of reviving them in the future. Cryosurgery - This is a branch of surgery in which cryogenic temperatures are used to kill unwanted or malignant tissues, such as cancer cells or moles. Cryoelectronics - This is the study of superconductivity, variable-range hopping, and other electronic phenomena at low temperature. The practical application of cryoelectronics is called cryotronics. Cryobiology - This is the study of the effects of low temperatures on organisms, including the preservation of organisms, tissue, and genetic material using cryopreservation. Cryogenics Fun Fact While cryogenics usually involves temperature below the freezing point of liquid nitrogen yet above that of absolute zero, researchers have achieved temperatures below absolute zero (so-called negative Kelvin temperatures). In 2013 Ulrich Schneider at the University of Munich (Germany) cooled gas below absolute zero, which reportedly made it hotter instead of colder! Sources Braun, S., Ronzheimer, J. P., Schreiber, M., Hodgman, S. S., Rom, T., Bloch, I., Schneider, U. (2013) Negative Absolute Temperature for Motional Degrees of Freedom.  Science  339,  52–55.Gantz, Carroll (2015). Refrigeration: A History. Jefferson, North Carolina: McFarland Company, Inc. p. 227. ISBN 978-0-7864-7687-9.  Nash, J. M.  (1991) Vortex Expansion Devices for High Temperature Cryogenics. Proc. of the 26th Intersociety Energy Conversion Engineering Conference, Vol. 4, pp. 521–525.

Strategic Recommendations Research Paper Example | Topics and Well Written Essays - 1000 words

Strategic Recommendations - Research Paper Example Members are assisted in order to achieve their purposes and goals but they are also required to adhere to the AFP code of ethical fundraising. Programs that advocate for social and cultural diversity among members and leaders are implemented by AFP which fosters international cooperation. Conducting research and presenting the findings is another mission of AFP as well as provision of reliable certification to fundraising professionals (AFP, 2006). According to AFP (2006), the organization bases all its principles on the professional code of ethical standards which are strictly adhered to. The organization encourages people to volunteer, offer support or gives donations to the non-profit making organization that improve the quality of life and living standards of the community members. AFP and the philanthropic sector are directly tied. Community members are empowered through AFP’s activities of promoting professional services in philanthropy and fundraising. AFP members are a lso involved in most charitable organizations which offer solutions in difficult medical problems, support children programs, serve victims in disasters, ensure good care for the environment and animals and also support education and art. AFP stakeholders behind its success are the members, donors, local and international chapters, volunteers, employees, directors and professionals that ensure that the organization meets the set goals. As stated in the official AFP website, the creation of a new AFP Strategic Partners Program was to enable the organization partner with other leading organizations to support the profession and advance effective ethical fundraising. Visa and Blackbaud are among the current AFP strategic partners that offer assistance to the organization’s initiative (AFP, 2006). Summary of Project 1 Evaluation Findings The most active program in the Association of Fundraising Professionals is the Professional Development Program. In the AFP 2011-2013 strategic plan major priority has been given to the strategic partnership and international growth development. The strategic partnership however allows a limited number of 8 partners per year. AFP allows these partners to offer assistance in areas that benefits its members such as education, enabling the organization to cut on cost and channel the resources to other critical areas (Sheehan, 2010). The 7 measures of success for the association of fundraising professionals in a project are very crucial for AFP. With the current economic challenges, the non-profit sector has become more complex and very competitive in terms of funds acquisition and donors/ volunteers. The organization has for this reason developed a strategic plan to address sectors such as education, services offered by members, ethical fundraising, finance and organizational relationships. AFP approaches issues of accountability and management by providing their members with tools to analyze the budgets and ensure efficient a llocation of the limited funds. The interaction between the organization and the customer enhances good relationships that are encouraged through training, open communications through blogs, discussion groups and conferences. In the alignment of products and services with mission, AFP has developed products and services that meet customer needs in accordance to the organi

Disability in South Africa is viewed as a medical problem Critically Essay

Disability in South Africa is viewed as a medical problem Critically analyse this statement - Essay Example South Africa can be considered as one of the fastest growing economies around the globe. This country can be considered as one of the leading emerging nations in this world. The people of South Africa are getting basic necessities ensured by the government of the country. But, still the country is suffering from growing disability index. It has become a serious problem. South Africa is the largest economy with positive social growth rate among all the African nations. But, the country is suffering from these types of health and welfare related issues. In maximum cases, it has been identified that medical issues are responsible for disability in human beings. It is true that government of South Africa has developed several non-profit organizations in order to overcome these issues. But, lack of integrity and awareness programmes affected the campaign. Most importantly, it has become a medical problem of the country. This essay will critically discuss and analyze this issue. The disability in South Africa is supposed to be bounded and bordered by prejudice and stigma. The disability issues within welfare and health structure led to a failure of incorporating disability into conventional statistical process of government. In the year 1996, Census stated that elder people have high rate of disability with over 50 percentages in compare to 1.5 percentages of children. This is primarily due to the fact that respondents lack effective studies to detect occurrence of disability issues within children. The efficiency of healthcare system and effectiveness of political, social and economic conditions can influence the rate of people with disabilities. The lack of effective healthcare system has been prime cause for high rate of disability in South Africa. Under the backing of financial and community services in independent and Bantustans states, severe was

A critical evaluation of the methodology approach contained within a Assignment

A critical evaluation of the methodology approach contained within a journal article of student's own choosing( related to education) ---1000 words - Assignment Example The survey showed that schools welcomed the idea of partnership and collaboration with other organizations and individuals offering support services. However, they were not short of challenges as expected especially in engaging mainstream schools in collaboration concerning sharing facilities. The article has utilized an analytical approach to study the educational partnerships between schools and service providers. It has laid out the methods used to get the data and all those involved in details. It has also gone ahead and assessed the results of the findings enabling the author to inform the reader of the similarities across educational institutions in England. The article has also pointed out the advantages of partnerships and the challenges faced by the special schools in attaining their objectives. However, the author fails to offer informed solutions to the bottlenecks faced. Instead, she refers greatly to the Green Paper as a way out. Overall, the strengths of the article outweigh the weaknesses. In the research, only four institutions were interviewed. The author admits that small school faced most of the challenges due to their size. It would have been appropriate to interview two small schools and two large schools. This would have given a more realistic picture on the state of partnerships among schools (Rose, 2012). In the contrary, readers have a biased notion of the state of affairs among educational institutions in England due to the sampling method used in the research (Lawson, Waite, & Robertson, 2005). Therefore, the audience cannot tell the extent of the challenges faced by large special institutions. The purpose of a study is to gather facts, make assessments, and provide possible solutions based on the finding. This article does not provide much headway to reduce the challenges faced by the special institutions. In addition, the author does not provide convincing argument concerning organizations seek partnership. Unpredictably, the paper

Addiction Essay Example | Topics and Well Written Essays - 1750 words

Addiction - Essay Example Addiction is as a result of many addictive things in the life of a person. For instance, peer pressure is a major contributor to dependency. An individual can abuse a drug or alcohol because one is forced to do so by the group of friends. There are different forms of addiction, and each of addiction poses its series of risks. While alcohol and drug use often begin as voluntary behaviors, addiction prompts chemical alterations in the brain of an individual. It affects memory, behavior, as well as perception of pleasure and pain (Hollander, 2012). If not controlled in time, addiction can have a lot of adverse impacts on the life of an individual. It is, for this reason, individual’s responsibility as well as of the government to control addiction at all cost. It is, for this reason, individual’s responsibility to ensure that one avoids peer influence at whatever cost. Technology is also another factor that can contribute to addiction, and can also be another form of dependency. Once an individual keeps on looking the deeds of other people in other countries will in one way or another distort the mind of a person. Being on the internet every time is also another addiction. However, once a person is affecte d, there will be greater consequences that will significantly affect once lifestyle. Combination of compulsive cravings with prolonged substance abuse can prompt physical consequences in the entire body of an individual (Haugen & Musser, 2013). In addition, the effects of drug addiction can include stress on the organs, respiratory system and venous that can cause a series of physical health issues. Furthermore, medical concerns like depression and anxiety can severely interrupt social and professional life, contributing to mood swings, chronic fatigue and low interest in previous hobbies and significant life events. Apart from the above medical concerns, chronic use of certain substances can result in long-term neurological

Pulmonary Rehabilitation Essay Example | Topics and Well Written Essays - 250 words

Pulmonary Rehabilitation - Essay Example To achieve this objective, Rochester (2008) analyzes various relevant secondary sources. The researcher finds the need for preoperative pulmonary rehabilitation for patients preparing for lung transplantation or LVRS because such patients are medically complex and have exercise limitations and that these surgical procedures present substantial preoperative complications and risk of mortality. Despite its ventilating limitation, it was found that this procedure improves peak work rate, walk distance, muscle strength, maximum oxygen consumption and quality of life. However, the researcher could not determine whether it increases surgery survival, surgery tolerance and adherence to medication. The research documents postoperative benefits of pulmonary rehabilitation including hastening recovery and optimizing functional status. There are no formal guidelines for pulmonary rehabilitation but the research suggests strength exercise training, alternating high and low intensity training and stretching and chest mobility exercises among others. The findings give scientific evidence of effectiveness, safety and feasibility of pulmonary rehabilitation for patients seeking to undergo or recovering from lung transplantation or LVRS. However, the patients should be monitored to ensure that they do not show any signs of undesirable events. Appropriate safety precautions should be taught during training. Rochester (2008) proposes the need for future investigation of whether lung transplantation and LVRS outcome could be improved by improving symptom management and exercise

Addiction Essay Example | Topics and Well Written Essays - 1750 words

Addiction - Essay Example Addiction is as a result of many addictive things in the life of a person. For instance, peer pressure is a major contributor to dependency. An individual can abuse a drug or alcohol because one is forced to do so by the group of friends. There are different forms of addiction, and each of addiction poses its series of risks. While alcohol and drug use often begin as voluntary behaviors, addiction prompts chemical alterations in the brain of an individual. It affects memory, behavior, as well as perception of pleasure and pain (Hollander, 2012). If not controlled in time, addiction can have a lot of adverse impacts on the life of an individual. It is, for this reason, individual’s responsibility as well as of the government to control addiction at all cost. It is, for this reason, individual’s responsibility to ensure that one avoids peer influence at whatever cost. Technology is also another factor that can contribute to addiction, and can also be another form of dependency. Once an individual keeps on looking the deeds of other people in other countries will in one way or another distort the mind of a person. Being on the internet every time is also another addiction. However, once a person is affecte d, there will be greater consequences that will significantly affect once lifestyle. Combination of compulsive cravings with prolonged substance abuse can prompt physical consequences in the entire body of an individual (Haugen & Musser, 2013). In addition, the effects of drug addiction can include stress on the organs, respiratory system and venous that can cause a series of physical health issues. Furthermore, medical concerns like depression and anxiety can severely interrupt social and professional life, contributing to mood swings, chronic fatigue and low interest in previous hobbies and significant life events. Apart from the above medical concerns, chronic use of certain substances can result in long-term neurological

The impact of spray location on coated granule quality Essay

The impact of spray location on coated granule quality - Essay Example It is used for several purposes including granulation, coating, drying, and pelletization.(Teunou and Poncelet; Yang et al.; Olsen "Batch Fluid-Bed Processing Equipment - a Design Overview: Part I,") In the food industry, fluidization is used in freezing and cooling, freeze drying, puffing, classification, blanching, and cooking.(Dewettinck and Huyghebaert) Essentially, fluidized bed coating entails the introduction of granules into a coating cell and fluidization by air flow. The coating substance is sprayed through a nozzle with the aim of achieving a homogenous layering of the coating material on the granule. The process may be done as a batch or continuous one. Current industry trends favor the use of the continuous process over the batch process, in order to optimize efficiency of operation, and consistency of product quality.(Teunou and Poncelet) In the food industry, granule coating can be used to prepare encapsulated powders which separate reactive components in a mixture, mask unpleasant taste or flavor, protect unstable ingredients from degradation by environmental factors, reduce hygroscopicity, or provide controlled release.(Teunou and Poncelet) It also produces modified flow, compression, dust reduction and density properties in the coated products.(Teunou and Poncelet) The method has been used to encapsulate enzymes, labile proteins, yeast and aromas in polysaccharide matrices and for film coating of extruded products by lipids, resins, or proteins.(Teunou and Poncelet) Maa et al. reported the coating of lactose granules with recombinant human deoxyribonuclease using spray coating technologies.(Maa, Nguyen and Hsu) In food processing, The applications of fluidized bed coating in the food industry have been reviewed by a number of authors.(Dziezak; Arshady; Duxbury and Swientek) A recent review by Werner et al. looked at the current state of the art with respect to air-suspension particle coating in the food industry.(Werner et al.) In the pharmaceutical industry, fluidized bed coating is utilized in the facilitation of delayed, sustained or controlled release; selective enteric release, masking of taste, stability to degradation, and pharmaceutical elegance.(Dewettinck and Huyghebaert) Explanation of different spray location technologies There are three classic geometries for spray coating location: the top spray, bottom spray (or "wurster" spray), and tangential (or side) spray with rotating disk(Olsen "Batch Fluid-Bed Processing Equipment - a Design Overview Part 2"; Yang et al.). Top-spray Method The oldest spray location technology is the top spray method, in which the spray nozzle is located atop the fluid bed chamber, and the sprayed droplets move countercurrently to the air flow.(Yang et al.) It was developed from the older fluidized bed dryers.(Dewettinck and Huyghebaert) It involves the acceleration of granules from a container past a nozzle which sprays the coating countercurrently on the fluidized particles.(Dewettinck

Technical Communication Essay Example for Free

Technical Communication Essay Chapter 1. Introduction to Technical Communication. Communication is the exchange of thoughts, message or information, as by speech, visuals, signals, writing, or behavior. Derived from the Latin word â€Å"communis†, meaning to share. Communication requires a sender, a message, and a recipient, although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distance in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender. Technical Communication would mean a communication specific to the sender and the recipient and both would be from the same field of knowledge. This communication may not be understood by any others in the sense that the messages passed across are in a language that can be understood by persons from once field of knowledge. Here the importance subset of such a communication. Technical Communication is the flow or exchange of information within people or group of people sharing a common platform of similar knowledge or people from the same field with or without the technical knowledge. Means of Communication 1. Verbal Communication: Spoken and pictorial languages can be described as a system of symbols (sometimes as known lexemes) and the grammars (rules) by which the symbols are manipulated. The word â€Å"language† also refers to common properties of languages. Language learning normally occurs most intensively during human childhood. Most of the thousands of human languages use patterns of sound or gestures for symbols which enable communication with others around them. Languages seem to share certain properties although many of these include exceptions. There is no defined line between a language and a dialect. Constructed languages such as Esperanto, programming languages and various mathematical formalisms are not necessarily restricted to the properties shared by human languages. Communication should also include the display of text, Braille, tactile communication, large print, accessible multimedia, as well as written and plain language, human –reader, augmentative and alternative modes, means and formats of communication, including accessible information and communication technology. Manipulative Communications are intentional and unintentional ways of manipulating words, gestures, etc. to â€Å"get what we want â€Å", by demeaning, discounting, attacking or ignoring instead of respectful interaction. Sarcasm, criticism, rudeness and swearing are examples. 2. Non Verbal Communication: A variety of verbal and non-verbal means of communicating exists such as body language, eye contact, sign language. Nonverbal communication describes the process of conveying meaning in the form of non – word messages. Research shows that the majority of our communication includes chronemics (use of time) , haptics (using the sense of touch),gesture, body language or posture; facial expression and eye contact, object communication such as clothing , hairstyles, architecture, symbols infographics, and tone of voice as well as through an aggregate of the above. Speech also contains nonverbal elements known as paralanguage. These include voice lesson quality, emotion and speaking style as well as prosodic features such as rhythm, intonation and stress. Likewise, written texts include nonverbal elements such as handwriting style, spatial arrangement of words and the use of emoticons to convey emotional expression in pictorial form. 3Oral communication: Oral communication, while primarily referring to spoken verbal communication, can also employ visual aids and non verbal elements to support the discussion, and aspects of interpersonal communication. As a type of face-to face communication, body language and choice tonality play a significant role, and may have communication also garners immediate feedback. Historic Stages in Written Communication: 1. Pictograms in the form of stone graphics hence immobile. 2. Written form on papyrus, paper, clay tablets. Introduction of common alphabets and also the invention of printing in the 15th century made the written form a very strong means. 3. Transfer of information through controlled waves and electronic signals. Effective Communication All communication, intentional or unintentional, has some effect. This effect may not be always in communicator’s favor or as desired by him or her. Communication that produces the desired effect or result is effective communication. It results in what the communicator wants. Effective communication generates the desired effect, maintain effect increase effect. Effective communication serves its purpose for which it was planned or designed. The purpose could be to generate action, inform, create understanding or communicate a certain idea/point etc. Effective communication also ensures that message distortion does not take place during the communication process.

Psychological Assessment of Richard Ramirez

Psychological Assessment of Richard Ramirez Purpose of Assessment Richard Ramirez, also known as the Night Stalker is currently sentenced to capital punishment for multiple counts of murder, attempted murder, sexual assaults, and burglaries. For a final request before his death, Mr. Ramirez has requested a psychological assessment be conducted as to evaluate his mental health when committing his crimes. In order to conduct the assessment, I will be reviewing Mr. Ramirezs criminal history and prior events leading up to his crimes analyzing any patterns relevant to the assessment. In concluding the review of Mr. Ramirezs history, I will conduct a psychological assessment and determine in my professional view any mental illness Mr. Ramirez has and state the symptoms he may have using the Diagnostic and Statistical Manual of Mental Disorders (DMS-V; American Psychiatric Association, 2013). Description of the Crime Between the years of 1984 and 1985, Mr. Ramirez committed several acts of sexual assault, murder, attempted murder, and burglaries until his arrest on August 29, 1985 (Crime Investigation, 2014). Mr. Ramirezs first victim, Jennie Vincow, was burglarized and sexually assaulted during a burglary in her home (Crime Investigation, 2014). Nine months after the death of Jennie Vincow, Mr. Ramirez attacked Angela Barrios and killed her roommate, Dayle Okazaki (Crime Investigation, 2014). However, unsatisfied with the results from his assault that evening, Mr. Ramirez stabbed Tsai Lian Yu in the same night (Crime Investigation, 2014). Throughout the next five months, Mr. Ramirez repeated the same assault with his victims, in which, his attacks escalated rapidly that had murdered, injured, and sexually assaulted 22 other people until his arrest (Crime Investigation, 2014). Prior to his criminal convictions, Mr. Ramirez had a criminal record from his youth that had began with petty crimes such as robberies in 1977 placing him in juvenile detention (Crime Investigation, 2014). Years later, Mr. Ramirez engaged in criminal acts such as burglary and car theft in 1983 which led to a sentence in jail where he was released in April 1984. Psychological History Mr. Ramirezs social history has exhibited persistent patterns of exposure of criminal behaviour and violence. At and early age, Mr. Ramirez was exposed to an abusive nature as his father was abusive (Famous People, 2016). During his childhood, Mr. Ramirez was influenced by his older cousin, named Mike, which had told and shown pictures of violent acts that he acquired while serving in the Vietnamese War, introduced Mr. Ramirez to drugs, and had killed his wife in the presence of Mr. Ramirez (Crime Investigation, 2014). As an adolescent, Mr. Ramirez moved to San Francisco, then Los Angeles. While residing in San Francisco and Los Angeles, he had continued petty theft crimes to fuel his drug addiction as he then used cocaine and LSDs, which led Mr. Ramirez in an interest of Satanism (Famous People, 2016). With being exposed to violence and crime, Mr. Ramirez dropped out of high school and ventured into criminal acts (Famous People, 2016) Current Psychological Functioning In this section of the assessment, I will conduct an analysis of Mr. Ramirezs criminal history and the relationship between any potential mental disorders that may lead to any recidivism. This section will discuss two subtopics. First, I will provide a quick assessment of Mr. Ramirez in relations to Conduct Disorder and the symptoms outlined by Diagnostic and Statistical Manual of Mental Disorder (DSM-V; American Psychiatric Association, 2013). Second, I will then assess Mr. Ramirez for psychopathy using the Psychopathy Checklist-Revised (PCL-R; Hare, 2016). Conduct Disorder According to the Diagnosis and Statistical Manual of Mental Disorder (American Psychiatric Association, 2013), Conduct Disorder refers to a repetitive and persistent pattern of behaviour in which the basic rights of others or major age-appropriate societal norms or rules are violated (p. 469). In order to be diagnosed with Conduct Disorder at least three of the following 15 criteria must be shown within 12 months, with at least one characteristic present within 6 months (American Psychiatric Association, 2013): Bullies, threatens or intimidates others Often initiates physical fights Has used a weapon that can seriously cause physical harm to others Has been physically cruel to people Has been physically cruel to animals Has stolen while confronting victim Has forced someone into sexual activity Deliberately engaged in fire setting with intention of causing serious damage Destroyed others property (other than fire setting) Broken into someone elses house, building, or car Often lies to obtain goods, favours, or to avoid obligations Stolen items of nontrivial value without confronting the victim Staying out at night despite parental prohibitions Runs away from home overnight at least twice while living with a guardian or once without returning for a lengthy period of time Is often missing from school Based on the details of Mr. Ramirezs report and the diagnosis of Conduct Disorder that Mr. Ramirez does acquire the symptoms of the mental illness. Mr. Ramirez exhibits ten out of the possible symptoms listed above. During childhood and adolescent years, Mr. Ramirez would have often dealt with using drugs with his older cousin, Mike, and missed/dropped out of school to pursue a life of crime. With all of his victims, Mr. Ramirez has displayed violent intentions by intimidating, torturing, and sexually assaulting his victims before physically harming or killing them with either a knife or a gun. In assaulting and murdering his victims, Mr. Ramirez would initially engage in burglarizing his victims houses and cars. The Psychopathy Checklist-Revised (PCL-R) The definition of psychopathy can be defined as persuasive emotional and interpersonal deficits, impulsivity and antisocially (Hosker-Field, Molnar, Book, 2016). To measure psychopathy on an individual, the use of a psychological instrument called a Psychopathy Checklist-Revised is used as it assesses the characteristics of psychopathy by reviewing any reports, interviews, or various sources of the individual to determine their level of psychopathy (Storey, Hart, Cooke, Michie, 2016). During the assessment of the PCL-R, it is comprised of two factors. The first factor or Factor 1, is comprised of the interpersonal and affective characteristics of psychopathy (Hare Neumann, 2010). The second factor or Factor 2 reflects more of the antisocial characteristics of the individual (Hare Neumann, 2010). The total of characteristics being applied are 12 with six characteristics in both factors. On a point system of 0 to 2, a score of 18 and over out of 24 will determine that the individua l is have psychopathy. A score that is 12 or under will determine that the individual is a non-psychopath. As a result of the PCL-R assessment, Mr. Ramirez had scored a 9 out of a possible 12 in Factor 1, and scored a 9 out of a possible 12 in Factor 2. In conclusion, Mr. Ramirez, in my professional opinion meets the criteria of being a psychopath in the assessment of the PCL-R. Relevant Psychological Function Based on Mr. Ramirezs criminal history and the early exposure of violent and criminal life events, the most relevant theory for understanding his criminal behaviour is the trauma-control model. Trauma-control model argues that with the combination of predispositional factors, such as biological, sociological, and psychological factors, and early traumatic events interact with other factors over the individuals life may determine their criminal psychopathy (Correction Service Canada, 2007). At a young age, Mr. Ramirez witnessed his cousin, Mike, killed his wife, which may have increased his development of psychopathy and with being surrounded with criminal and violent influences it could have increasingly developed his psychopathy even more when Mr. Ramirez started to use drugs such as cocaine and LSD (Famous People, 2016). Relating trauma-control model to Mr. Ramirezs history, by residing in an environment that had engaged with criminal, violent, and drug abuse activities it increase d the development of psychopathy. References Hare, R. D., Neumann, C. S. (2010). The role of antisociality in the psychopathy construct: Comment on Skeem and Cooke (2010). Psychological Assessment, 22(2), 446-454. doi:10.1037/a0013635 Hosker-Field, A. M., Molnar, D. S., Book, A. S. (2016). Psychopathy and risk taking: Examining the role of risk perception. Personality and Individual Differences, 91, 123-132. doi:10.1016/j.paid.2015.11.059 Storey, J. E., Hart, S. D., Cooke, D. J., Michie, C. (2016). Psychometric properties of the Hare Psychopathy Checklist-Revised (PCL-R) in a representative sample of Canadian federal offenders. Law and Human Behavior, 40(2), 136-146. doi:10.1037/lhb0000174 Diagnostic and statistical manual of mental disorders: DSM-5. (2013). Washington, D.C.: American Psychiatric Association. Richard Ramirez Biography. (2016). Retrieved November 15, 2016, from http://www.thefamouspeople.com/profiles/richard-ramirez-6730.php Richard Ramirez: The Night Stalker. (2014). Retrieved November 13, 2016, from http://www.crimeandinvestigation.co.uk/crime-files/richard-ramirez-the-night-stalker The Role of Escalating Paraphilic Fantasies and Behaviours in Sexual, Sadistic, and Serial Violence: A Review of Theoretical Models. (2007). Retrieved November 13, 2016, from http://www.csc-scc.gc.ca/research/shp2007-paraphil06-eng.shtmls. (2007). Retrieved November 13, 2016, from  http://www.csc-scc.gc.ca/research/shp2007-paraphil06-eng.shtml Dhingra, K., Boduszek, D. (2013). Psychopathy and criminal behaviour: A psychosocial research perspective.  Journal of Criminal Psychology,  3(2), 83-107. doi:10.1108/jcp-06-2013-0014 Hare, R. D. (2016). Psychopathy, the PCL-R, and criminal justice: Some new findings and current issure.  Canadian Psychology/Psychologie Canadiene, 57  (1), 21-34. doi:10.1037/cap0000041 Hare, R. D., Mcpherson, L. M. (1984). Violent and aggressive behavior by criminal psychopaths.  International Journal of Law and Psychiatry,  7(1), 35-50. doi:10.1016/0160-2527(84)90005-0 Appendix A Psychopathy-Checklist Revised (Class Version) Factor 1 (Emotional/Interpersonal Symptoms) Item 1: Glib and Superficial0 1 2 Presentation is shallow and difficult to believe Display of emotions do not appear genuine Attempts to portray self in a positive light Tell unlikely stories; has convincing explanations for behaviour Uses technical language and jargon, often inappropriately Conversation and interpersonal behaviour are engaging Item 2: Egocentric and Grandiose0 1 2 View of abilities and self worth are inflated Self-assured and opinionated Exaggerates status and reputation Considers circumstances to be result of bad luck Sees self as the victim of the system Displays little concern for the future Item 3: Lack of Remorse/Guilt..0 1 2 Appears to have no capacity for guilt/no conscience Verbalizes remorse in an insincere manner Displays little emotion to actions Does not appreciate impact on others Concerned more with own suffering than with that of others Item 4: Lack of Empathy0 1 2 Cold and callous Indifferent to the feelings of others Unable to appreciate the emotional consequences of others Item 5: Deceitful and Manipulative0 1 2 Manipulates without concern for the rights of others Distorts the truth Deceives with self-assurance and with no apparent anxiety A fraud artist or con man Enjoys deceiving others Item 6: Shallow Emotions..0 1 2 Expressed emotions are shallow and labile Verbal and non-verbal expressions of emotion are inconsistent Factor 2 (Social Deviance Symptoms) Item 7: Impulsive.0 1 2 Does things on the spur of the moment (including crimes); spends little time considering the consequences of actions Frequently changes jobs, schools, or relationships A drifter; lives a nomadic lifestyle with frequent changes of residence Item 8: Poor Behavioural Controls0 1 2 Easily angered or frustrated, especially when drinking Often verbally abusive (swears, makes threats) Often physically abusive (breaks or throws objects; pushes, slaps, or punches people) Abuse may be sudden and unprovoked Outbursts are often short-lived Item 9: Need for Excitement.0 1 2 Easily bored; has difficulty doing things that require sustained attention Likes to do things that are exciting, risky, and dangerous Item 10: Lack of Responsibility.0 1 2 Behaviour frequently causes hardship to others or puts them at risk Unreliable as a spouse or parent; lacks commitment to relationships, fails to care adequate for children; etc. Job performance is inadequate; is frequently late, absent, etc., Untrustworthy with money; has been in trouble for defaulting on loans, not paying bills, not paying child support Item 11: Early Behaviour Problems.0 1 2 Conduct problems at home and at school as an adolescent In trouble with the law as a youth/minor Antisocial activities were varied and frequent Item 12: Adult Anti-social Behaviour0 1 2 Disregards rules and regulations; has had legal problems as an adult Has been charged with or convicted of criminal offences Antisocial activities are varied and frequent

Zora Neale Hurston - Their Eyes Were Watching God :: essays research papers

Their Eyes Were Watching God It is human nature to look for happiness. Some people find it in material possessions, some find it in money, but most of us find it in love. To find true love is a difficult task especially now in the times of cell phones and Jaguars. Money and power play a big role in today’s society, and some people would rather have those things than a love of another human being. In some rare cases it is not even a person’s decision who she (almost every time it’s a woman who is being given away) will marry. Although it does not happen very often, there are still cases where a woman is being married off to a man by an arrangement made by her parents, to insure stability and security of that woman. The standing in the community means a great deal, just like Zora Neale Hurston’s Their Eyes Were Watching God illustrates. Janie, the main character in the book, was raised by her grandmother. Ever since Janie’s mother ran away it was just the two of them living together. As a kid Janie lived in the house where her grandmother was a nanny for a white family. She was treated the same as the white children, they ate together, played together, even got punished together. Janie, unlike most of the blacks at that time, did not see any discrimination while she was growing up. That was the building block of her strong personality. There was some teasing in school about her living in a white folks home, but she did not pay much attention to that. Now if I may go off the subject for a moment I would like to say how beautifully and descriptively the book is written. There is one passage in particular that I truly enjoyed reading : It was a spring afternoon in West Florida. Janie had spent most of the day under a blossoming pear tree in the back-yard. She had been spending every minute that she could steal from her chores under that tree for the last three days. That was to say, ever since the first tiny bloom had opened. It had called her to come and gaze on a mystery. From barren brown stems to glistening leaf-buds; from the leaf-buds to snowy virginity of bloom. It stirred her tremendously. How? Why? It was like a flute song forgotten in another existence and remembered again.

ITHotels in Europe :: Free Essay Writer

ITHotels in Europe Introduction The future, what is that. What will happen when the inhabitants of our globe start travelling and ask for connections to the world? Connections that will provide us with information about the world and the place we are visiting? What will happen when people ask for better evacuation alarms in our hotels and what will the digital TV give us. With a digital TV, we mean a television that is intelligent, the only thing we need to do is program the television and the digital electronic chip will figure out the rest for us. We will feed the TV with the information we want and it will automatically display them on the TV screen in a way that will be the best to you. It is in the specification that a single channel of digital television can have as many as 1,024 different programs, but they don't all have to be TV. It might be radio, computer signals or telephone signals. Can we in the hospitality industry offer all this? YES WE CAN. To remain competitive in business today, every organization needs to adopt new technology as it develops. As businesses become increasingly dependent on this new technology. Hotels called IT Hotels (information technology hotels) are under growing pressure to design and implement systems that provide greater business benefits. When a hotel adopts the new technology or Internet based-solutions, it has widespread implications throughout the organisation. The hotel might require a whole new set of skills to manage a completely new way of doing business. Whether the hotel implements an Extranet to integrate its supply chain or an Intranet to manage the flow of internal information, the new technology will create both opportunities and challenges for every IT-Hotel. The story behind IT-Hotels is their need for connections to the world and the publics’ demand for access to the world wherever they are. A certain amount of confusion has arisen over the meaning of an â€Å"IT Hotel†. Guests wonder what this means and in certain cases even â€Å"ordinary† hotels have called themselves IT-Hotels. The time when a well-furnished hotel room consisted only of a chair, a bed, a table and a lamp is over. For this reason the term IT-Hotels is here to give us a new meaning of what a well-furnished hotel room is. IT-Hotels will offer the hotel guests the means of using analogue connections, digital connection (ISDN) telephones and data communications, as well as network connections to the Intranet and Internet.

Country Report on China Essay

In the whole Asia, China is conceived as one of the largest countries. In the world, it is the fourth most prominent country after Russia, Canada and USA. China is surrounded by the following neighboring countries i. e. Russia, India, Afghanistan, Bhutan, Myanmar, Kazakhstan, North Korea, Kyrgyzstan, Nepal, Pakistan, and so on. It mainly covers up the areas around 9,596,960 square kilometers. In the whole world, China has the greatest population in comparison to the other neighboring countries. As per the recorded data in 2007, its total population is approx 1,321,851,000. China is basically separated into States (23), Sovereign Regions (5), and Administrative Districts (4). The statistical distribution of the China’s population takes place in such a way: ? Approx 10% or 115 million people of the total population reside in an area of only 47,000 square kilometers. The area of 47,000 Square Kilometers is only 0. 5% of China’s total land mass. In the most obtusely inhabited countries and cities, the mean population density is 2,428 individuals per square kilometer. ? Less than or up to 50%, population of the China lives in an area of about 778,000 square kilometers. It presents merely 8. 2% of the total land. The average population density of this area is about 740 people per square kilometer. ? More than 90% of the Chinese population or approximately 1 billion Chinese people reside in a smaller, more than 30% territory of the country. About 345 individuals per square kilometer is the population density of this area The distribution data given above reflects that almost the total population of China is focused in less than one-third of the country. While, in comparison to the Belgium, the average population density is greater (Population Growth, 1999). In the world, China is viewed as the one of the four Oldest Cultures. It has a published history of 4,000 years or more and also has the great features like ‘Rich Ethnical Relics’ and ‘Historic Sites’. The paper-making, compass, gunpowder, and publishing, are the following invention of Chinese individuals. China is an ancient culture or cultural region that mainly depends on a range of views. In the East Asia, it is national or multinational entity, which is covering more than a large area of the country. In the period of past few years, it’s ethnical or civilization area has covered throughout East Asia as a whole, with Chinese traditions, religious belief and orthographies being adjusted to changing levels by neighboring courtiers i. e. Korea, Japan, and Vietnam. China has endured the various economic problems over the period of time that not only influences its economic growth, but also is a great hindrance in the way of country’s growth. The following are the various critical problems, which were faced by China; volatile or rapid population growth, economic stagnation; and penetration & influence. The main economic pertains of the Chinese population, which directly or indirectly affect the economic growth or country’s development i. e. fiscal shortfall, elusive obligations, migrant population rate, arising population rate, Gross Domestic Product (GDP) growth rate, and problem of unemployment (China’s political and economic concerns, 2009). Besides the above economic concerns, the various other issues that confronted engrave troubles and heavy cost on China’s resource environment are high expelling and low efficiency, broad mode of economic growth, boasting high input, high economic consumption, etc. Hence, it is concluded that all the above issues affect the economic process sustainability. The problem of arising population and development is closely related with each other. Thus, it must be conceived in close relation to country’s development. Today, in the area of population and development, China is greatly confronted with grave challenges. Each year, the recorded growth in population is about †¦. , that ultimately gives rise to the other problems i. e. rise in number of the poor people, increasing environmental pollution, natural resources depletion, etc. In order to defeat these challenges, Government of the China must take some initiatives, in order to control the growing population rate, obviate poverty level and defend surroundings to sustained economic growth. Over the previous few years, the economic condition of the China is quite good and has demonstrated noteworthy economic growth. Noteworthy economic growth indicates that in the future, Chinese will enjoy an attractive augmentation in its economy, but this is possible only when, China proceeds crucial rectifies to its economy. Hence, to constitute a strong economy, China has to implement the Economic Expert’s safety measures effectively, or otherwise, it could endanger succeeding growth of the economy. The reforms include: set up state owned enterprises, effective banking system, changes in ineffective Legal laws or Government rule, control or eliminate the public agitation over pollution; corruption and income inequality also set menaces to economic or social stableness. Focus on Population Growth The issue of growing population is the foremost crucial point regarding the economic concern of the country. For the Government of China or its individuals, the increase in the population growth rate is the enormous consequence or substantial challenge. This continuous growth in population affects the whole world; thus, it is conceived as a generous issue. The 20% of the total world’s population can be considered as the People’s Republic of China (Rosenberg, 2009). This shows that out of five people, one belongs to or lives in China. In the year 2008, Population about 1. 3million or 1,330,044,605 was recorded as the projected population and an approximated growth rate was around 0. 6%. In China, the anticipated population growth is about 10 million, per year. It is expected that population rate of the China will reach at the top i. e. about 1. 6 billion by the year 2005 (China, 2009). By the late of the year 2010, population in China is anticipated to arrive at 1. 4 billion. Roughly 2030, China’s population will expect at the extreme level and then slowly commence falling down (Rosenberg, 2009).

Business Research Method Essay

After studying and extracting information from all the relevant work done previously, how does there searcher know which references, articles, and information should be given prominence in the literature survey? For this question, the answer is the researchers should start looking for the literature survey that straight as the information from the unstructured and structured interviews that is being gathered. Also for the reviewing, the literature on the subject part of this time assistances the researcher to focus more on the interviews more importantly on certain aspects found to be important in this study. â€Å"Because literature survey is a time-consuming exercise, a good, in-depth interview should suï ¬Æ'ce to develop a theoretical framework.† Discuss this statement. The literature survey its important and becoming easy to follow the progression of the research from the first step of managers knowing the broad problem part. And to initial data assembly (literature survey), to improve the theoretical framework based on the literature review and that showed by experience and instinct, to framework of hypothesis for testing the questions of the survey. 6. Why is it important to consider basic research design issues before conducting the study and even as early as at the time of formulating the research question? The research design is important because of the time and cost; the researchers should be constraining the less of what would be the  ideal researcher design. The researcher strength have to conduct a cross-sectional instead of a longitudinal study, it’s better to do a field study than a larger sample size, and improving the research design decision and resolving for a lower level of technical care because of resource constraining. 9. How has the advancement of technology helped data gathering? Discuss the beneï ¬ ts and drawbacks. The technological advancement it allows us to collect and processing and more data because it need more data to be collected more than human can collect technology its important to help the researchers to have the right information 10. What are the main reasons for choosing observational methods over other methods? It because observation concerns the planed watching, recording, analysis and interpretation of behavior, actions or events. In addition, other data collection methods present rudiments of insincerity into the research environment, observation defines events. Researchers can also use observational methods when independent are unwilling to express themselves. 12. Discuss how ethnography and participant observation are related. Ethnography is the research methodology that has origins in anthropology. And a research procedure in which the anthropologist carefully detects, records, and involves in the everyday life of another culture and. Participant observation is more related to ethnography. However, there is different people that have different thoughts about the particular relationship between the both. Ethnography and participant observation are from time to time used interchangeably in the works. Ethnography includes the involvement in the specific culture, of the social group a people of Samoa. In addition, observing behavior finished a extended the engagement in the field where ethnography takings place – is stared as one of some methods for ethnographic research. Other methods, such as interviews and questionnaires, might also be to collect the data in the ethnographic research. 16. How are multiple methods of data collection and from multiple sources related to reliability and validity of the measures? Data is collected to  measure the correlation of some items with the idea to be saved. Procurement data from multiple sources and complete multiple methods is optional, when data obtained the goodness of data is measured complete test of validity and reliability. Validity is to express how well a technique, tool or process measures a specific concept, and reliability specifies how constancy and consistently the tool taps the variables. The data have to be obtained in a way that lends itself to easy classification and coding. The source of data is extremely dependent on the situations and design of the test and the reliability differs with interval reliability of the source, the validity is related to the design of the test. 17. Explain in your own words MAX, MIN, CON (maximize, minimize, control) Maximize is the research hypothesis and max the differences between the dependent variables. Minimize is the error or random of the measurement instruments and that might have high errors of measurement Control is when the assume cause and impact the relationships between X and Y variables, also let say that A it might be effect on the dependent variable Y. Chapter 12 21. Describe the diï ¬â‚¬erence between attitude rating scales and ranking scales and indicate when the two are used. The basic difference is that the attitude scale contain of or a grouping of rating scales designed to measure all or some features of human attitude. A rating scale controls the quality of something. A ranking scale determines the quality comparative to others, using the average as a standard. In a question, a rating scale asks you to rate some items individually on a numerical scale, and a ranking scale would have you place the items in order. 22. â€Å"A valid instrument is always reliable, but a reliable instrument is not always valid †. Comment on this statement. BONUS QUESTION A valid instrument can have both consistency and stability but might not be measuring what it is envisioned to measure the low validity. If an instrument does, measure the concept that it theoretical to measure, it will be reliable, a valid instrument will be reliable, but a reliable instrument does not have to be valid. Chapter 16 28. How can you assess the reliability and validity of qualitative research? It is important for qualitative research studies is criticized for lacking the reliability and validity. The criticized is made on data collected as the individuals may not response correctly or the observations made by the researchers are not good enough. Reliability and validity is very important in the research work. Many critics question the validity of qualitative data is questioned by many critics.

Unit 2 -IP- The Legal Landscape Essay Example | Topics and Well Written Essays - 250 words

Unit 2 -IP- The Legal Landscape - Essay Example The era of fingerprints as mode of identification evolved, which is still in use to date, but there lacked database management and therefore identification and location of criminals was not exact and fast. This hampered efficient administration of justice to the victim and possible suspects. Use of computerized database management has brought an advanced way of tracking criminals and also used for recording similarities in crime thus making it easier for the investigators to narrow down to prime crime suspects with speed and efficiency. This means if there are more than one suspects of a particular crime, different methods of investigation like DNA, Finger print analysis and Lie Detectors will be used to even identify the real culprits and their involvement. Administration of Justice is core to a country’s development and respect for fundamental human rights without compromise and delay. The developed databases will and is helping the united states of America in managing crime not only within her boundaries but also allover the world as a result of developed computer software mechanisms that are facilitating the process and monitoring the

Cruise Sub brand collection spring summer 2014 for victoria beckham Essay

Cruise Sub brand collection spring summer 2014 for victoria beckham brand, using rational mega trends - Essay Example The current hot trends in the market are based on the redefinition of the 1950s. The market trend that is so prevalent is the use of bright colors with fancy new designs. This necessitates the brand in following the trend to mainstream its design to light, trendy, and bright colored summer wear. One of the major spring summer trends is the use of an all-white theme. The main reason for white color is that is ever lasting and does not go out of style. Consumers are the backbone of any new product in the market. In this new spring summer collection of 2014, the views of the consumer form a large portion of the whole line. Consumer research shows that consumers need to be fully included in the designing of the products. Their preferences are light and stylish clothes for spring summer. The top three competitors for Victoria Beckham’s spring summer collection are Moschino, Givenchy, and DKNY. According to the SWOT analysis model the above three competitors have one common strength over the Victoria Beckham collection is that the three companies enjoy market advantages due to their existence for a long time. However, all the leading brands including Victoria Beckham’s brand enjoy equal opportunities in accessing the market. The first marketing objective in the smart model that can be used is that marketing should be measurable. The second objective is that the marketing model ought to be realistic. Lastly, the marketing strategy should be time scaled. Objectives in marketing that follow the smart model are more likely to be successful. Market segmentation entails the division of consumers into different groups according to common identifiable characteristic. The major segments possible in the market include gender- related, geographically related, age-related, and lifestyle related segments (Joyce & Woods, 2008). The segment to be targeted is the gender-related